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How to Think Like an Exitpreneur

Explore exitpreneurship: strategies for intentional business design, maximizing value, and aligning with market trends for entrepreneurial success.

January, 2025

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The Exitpreneur's Journal

The biggest lie business owners tell themselves

What’s the biggest lie business owners tell themselves? “I’ll worry about selling my business when I’m ready to exit.” I just sat across from a founder who built a $6M software company from scratch. Strong profits. Solid team. Growing market. But when buyers looked under the hood, they walked away. Why? Because he’d built a successful business, but not a…

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