What’s the biggest lie business owners tell themselves?
“I’ll worry about selling my business when I’m ready to exit.”
I just sat across from a founder who built a $6M software company from scratch. Strong profits. Solid team. Growing market.
But when buyers looked under the hood, they walked away.
Why?
Because he’d built a successful business, but not a sellable one.
Here’s the wake-up call most entrepreneurs need: The decisions you make today will either make your future exit a gold mine or a nightmare.
I’m seeing this pattern everywhere:
• Great revenue, but totally dependent on the owner
• Strong client relationships, but no systematic processes
• Healthy profits, but unpredictable cash flow
• Talented team, but everything bottlenecks at the top
The truth? A sellable business runs on systems, not superhuman effort.
Your business might be making great money. But ask yourself:
• Could it run for a month without you?
• Do you have systems anyone could step in and follow?
• Is your revenue predictable, or do you start from zero each month?
• Could someone else replicate your sales process?
If you hesitated on any of these, you’re leaving money on the table. Maybe millions.
This week, try this: Pick your biggest bottleneck – that thing that always needs your attention – and document exactly how you handle it. Create a playbook someone else could follow.
It might feel basic. It might even feel unnecessary.
But this is how you begin transforming your business from a job into an asset.
Every decision you make either moves you closer to a lucrative exit or further away.
Which direction are You moving?
#entrepreneurship #businessstrategy #exitplanning #startups #leadership
